Professional blogs are a great source for getting a company's name out to public knowledge.  For a company like Snapple it could be very beneficial to provide product information and promote its product to the readers.  The best way for businesses to get brand recognition is to use as many media outlets as possible.   
Professional blogs can help potential consumers become aware of the product and make purchasing decisions based on the content of the blog or just that the content existed and they saw it in the first place. Writing professional blogs will get more visitors to the Snapple website and develop a base of loyal fans.  It can also provide more links to show up when a potential consumer is searching for Snapple on the internet. 
A professional blog for companies like Snapple can become a reminder to previous customers to go out and purchase the product. Snapple can use blogging to its advantage by creating content that continues customers to keep coming back. Using blogs can help a company learn more about customer expectations and how its product can improve. 
 It is important for Snapple to use professional blogs to communicate with the customers who keep it in business.  Any way of getting out the information and benefits of a company’s product will be valuable in the long run.  Snapple will continue to grow and have a more trusting relationship with customers thanks to professional blogs